what is Digital marketing

Introduction to digital marketing 

"Digital marketing" is one of the most popular topics for business school students learning business management skills, but what exactly is it? At the core of it, digital marketing is the process of using digital technologies, such as computers, software, digital devices, and the Internet, to create, develop, manage, and distribute information, products, services, and ideas to customers, to drive desired actions, and to create value for customers.  

 
Why learningdigital marketing is important
Fundamentals of Digital Marketing
Email Marketing
 Pay-Per-Click

Sometimes it is hard to remember that online marketing is an effective way to advertise your business. Unfortunately, many small businesses continue to advertise in the same way regardless of the medium, ignoring the many nuances of digital marketing. From social media to email, to text advertising, to search engine optimization, to affiliate marketing, there are so many ways to promote your business online that it is easy to get caught up in the idea that you should just put an ad on every site that has the word "marketing" in the title. 

As a digital marketer, you're competing with a lot of other companies who also want your business. No one can keep up with a constant stream of new marketing tactics unless they have a great grasp of the moves being made on the other side of the market. This is why it's important to have a solid understanding of digital marketing, both in terms of the technical aspects, as well as the strategic aspects of your marketing.

 

 SEO

The first and the most inexpensive part of the fundamentals of digital marketing is SEO that stands for Search Engine Optimization. It is one of the best and simplest ways to increase a brand’s visibility. 

SEO can be explained as the process of optimizing the content through the strategic use of keywords and complying with the algorithm of search engines so that during a search on Google, Bing, Yahoo, or any other search engine, they index the content and show it to the right people. 

Content Marketing

To put it simply, content marketing is a strategy to target the desired audience by creating relevant content, which can be in the form of articles, videos, podcasts, or any other media meant to engage and retain an audience. It can be achieved through blogs, newsletters, emails, etc. 

Email marketing is an easy and effective way to stay connected with existing and potential customers. Email marketing is nothing but generic mail that is used to target the audience. It can be understood as an advertisement that is aimed at garnering traffic on the website and has the highest conversion rates. Most of the email marketing constitutes emails that communicate new offers and coupons to spike the recipient’s interest. 

Social Media Marketing

Using social media platforms to market a product or a service is social media marketing. It is the easiest and most effective way to connect with the target audience. We all have witnessed the power that social media holds. The impact of social media on our opinions is immense. There are millions of people on social media swaying others with their opinions, and if brands use this fact for their benefit, then that becomes social media marketing. 

Pay-per-click is a part of paid media that is used to increase the rankings on search engines through paid means. Pay-per-click is used to improve rankings by moving on top of the search results and driving more traffic. The advertisement stays for as long it is being paid for, afterward, it won’t exist. 

 Video Marketing

It is a proven fact that videos are more engaging than any other form of content. If you are thinking about how to market your product, this has to be on the list. Video marketing can be used to increase awareness about the product and increase traffic on the website.

Want to learn more about Digital Marketing?

Digital marketing is a fast-growing side of marketing that holds immense scope. It has many aspects that one can explore. The career opportunities are vast and digital marketing is certainly the marketing of the future. If you want to dive deeper into it and build a career in it, you can check out the digital marketing course on Digital scholar. The 3 months advanced digital marketing program will enable you to master all the digital marketing fundamentals and land your dream job.